Statistic regarding ING-DiBa brandfans: cultural preferences

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culture | ING-DiBa

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population. Especially noticeable are the positive values for Architecture and Musicals and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Architecture" is increased by 65.21% .

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