Statistic regarding Netflix customers: cultural preferences

AIlon has analyzed 14988 people from Germany who have a very high affinity to Netflix and compared the mean values with a representative sample of the population.

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Culture | Netflix

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a strong preference for the tech company "Netflix", compared to the total population. Extremely pronounced are the positive values for Musicals and Architecture and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "Netflix" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Netflix" customers to have an affinity for "Musicals" is increased by 42.57% .

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