Statistic regarding Nike customers: cultural preferences

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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Culture | Nike

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the fashion label "Nike", in comparison to the total population. Extremely pronounced are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how an affinity for the brand "Nike" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have a preference for "Musicals" is increased by 17.65% .

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