Statistic regarding ProSieben viewers: cultural preferences

AIlon has analyzed 12412 people from Germany who have a very high affinity to ProSieben and compared the mean values with a representative sample of the population.

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Culture | ProSieben

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the media company "ProSieben", compared to the total population. Very pronounced are the positive values for Musicals and Theatre and the negative values for 80s and 70s.

This bar chart visualizes, how a preference for the brand "ProSieben" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ProSieben" viewers to have a preference for "Musicals" is increased by 22.66% .

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