Statistic regarding Red Bull customers: cultural preferences

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

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Culture | Red Bull

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the food manufacturer "Red Bull", compared to the total population. Very noticeable are the positive values for Musicals and Architecture and the negative values for Opera and 80s.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Musicals" is increased by 33.48% .

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