Statistic regarding WhatsApp customers: cultural preferences

AIlon has analyzed 70236 people from Germany who have a very high affinity to WhatsApp and compared the mean values with a representative sample of the population.

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Culture | WhatsApp

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the Telecommunications company "WhatsApp", compared to the total population. Especially noticeable are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how an affinity for the brand "WhatsApp" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have an affinity for "Musicals" is increased by 11.28% .

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