Statistic regarding Doritos customers: favorite energy companies

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

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Energy | Doritos

March 23, 2022

This statistic visualizes the favorite energy companies of that part of the German population, with a strong preference for the food manufacturer "Doritos", in comparison to the total population. Very noticeable is the positive relation to Vattenfall, as well as the decreased value for Rwe.

This bar chart visualizes, how a preference for the brand "Doritos" correlates with an affinity for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Vattenfall" is increased by 103.59% .

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