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Entertainment | IKEA
March 24, 2022
This statistic visualizes the preferred entertainment media of that part of the German population, with a high affinity for the furniture retailer "IKEA", in comparison to the total population.
Especially pronounced is the positive correlation with Nintendo, Disney, Sony Pictures, as well as the decreased value for Nametests.Com, Talking Tom, World Of Warcraft.
This bar chart visualizes, how a preference for the brand "IKEA" correlates with an affinity for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Nintendo" is increased by 73.97% .
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