Statistic regarding ING-DiBa brandfans: favorite streaming services, film studios and (computer) games

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | ING-DiBa

March 24, 2022

This statistic shows the favorite streaming services, film studios and (computer) games of that part of the German population, with a high affinity for the financial services company "ING-DiBa", in comparison to the total population. Very pronounced is the increased value for Nintendo, Electronic Arts, Ea Sports Fifa, as well as the decreased value for Nametests.Com, Talking Tom, The Sims.

This bar chart visualizes, how an affinity for the brand "ING-DiBa" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Nintendo" is increased by 63.1% .

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