Statistic regarding Red Bull customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Red Bull

March 24, 2022

This statistic shows the most popular streaming services, film studios and (computer) games of that part of the German population, with a high affinity for the food manufacturer "Red Bull", in comparison to the total population. The largest deviations in the positive range are: Nintendo, Electronic Arts, Ea Sports Fifa and in the negative range are: Nametests.Com, Talking Tom, The Sims.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Nintendo" is increased by 130.82% .

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