Statistic regarding ING-DiBa brandfans: favorite fast fashion brands

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | ING-DiBa

March 24, 2022

This statistic shows the most popular fashion brands of that part of the German population, with a strong preference for the financial services company "ING-DiBa", in comparison to the total population. Extremely noticeable is the increased value for Lacoste, Timberland, Diesel, as well as the negative correlation with Nkd, Takko, Adler.

This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have an affinity for "Lacoste" is increased by 146.74% .

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