Statistic regarding Nike customers: favorite fast fashion brands

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Nike

March 24, 2022

This statistic shows the favorite fashion brands of that part of the German population, with a high affinity for the fashion label "Nike", in comparison to the total population. Especially noticeable is the positive correlation with Nike, Puma, Tommy Hilfiger, as well as the negative relation to Adler, Nkd, Takko.

This bar chart visualizes, how a preference for the brand "Nike" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Nike" is increased by 62.78% .

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