Rossmann Brandfans: Fashion

AIlon analyzed 36,845 individuals from Germanywho have a very high affinity for Rossmann and compared the aggregated values to a representative sample of the population.

Fashion | Rossmann
This chart visualizes the affinities of people from Germany who are brandfans of Rossmann with respect to Fashion. The most popular include C And A (28.46x), S Oliver (19.61x), Esprit (17.76x).
The lowest values include Tiger Of Sweden (-1.0x), Max Mara (-1.0x), Celine (-1.0x), Loveco (-1.0x), Boohoo (-1.0x).
The affinitiy factor describes how strongly a topic is over- or underrepresented in the audience compared to the population.
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