Statistic regarding Calvin Klein customers: favorite fast fashion brands

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Calvin Klein

March 23, 2022

This statistic shows the preferred fast fashion brands of that part of the German population, with a high affinity for the fashion label "Calvin Klein", in comparison to the total population. The largest outliers in the positive range are: Esprit, S. Oliver, United Colors Of Bennetton and in the negative range are: C&A, Kik, Uniqlo.

This bar chart visualizes, how a preference for the brand "Calvin Klein" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have a preference for "Esprit" is increased by 107.8% .

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