Statistic regarding Henkel customers: favorite fast fashion brands

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Henkel

March 23, 2022

This statistic visualizes the favorite fast fashion brands of that part of the German population, with a high affinity for the chemical company "Henkel", in comparison to the total population. Very pronounced is the positive correlation with Guess, United Colors Of Bennetton, Mango, as well as the decreased value for Uniqlo, Shasa, Peacocks.

This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Guess" is increased by 121.9% .

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