Statistic regarding Netflix customers: favorite fast fashion brands

AIlon has analyzed 14988 people from Germany who have a very high affinity to Netflix and compared the mean values with a representative sample of the population.

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Fashionfast | Netflix

March 24, 2022

This statistic shows the most popular fast fashion brands of that part of the German population, with a strong preference for the tech company "Netflix", in comparison to the total population. Especially pronounced is the increased value for H&M, New Yorker, Zara, as well as the negative relation to C&A, Kik, Dresslily.

This bar chart visualizes, how a preference for the brand "Netflix" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Netflix" customers to have an affinity for "H&M" is increased by 124.69% .

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