Statistic regarding Alnatura customers: most popular financial companies

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Alnatura

March 23, 2022

This statistic visualizes the preferred companies in the financial sector of that part of the German population, with a high affinity for the shopping brand "Alnatura", in comparison to the total population. Very pronounced is the positive correlation with Schwäbisch Hall, Dkv, Comdirect, as well as the negative correlation with Aok, Sparkasse, Bkk.

This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Schwäbisch Hall" is increased by 177.69% .

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