Statistic regarding Podcast brandfans: most popular financial companies

AIlon has analyzed 5444 people from Germany who have a very high affinity to Podcast and compared the mean values with a representative sample of the population.

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Financial | Podcast

March 24, 2022

This statistic shows the most popular financial companies of that part of the German population, with a high affinity for the brand "Podcast", in comparison to the total population. Extremely noticeable is the increased value for Paypal, Barmer, Techniker Krankenkasse, as well as the negative correlation with Aok, Sparkasse, Volksbank.

This bar chart visualizes, how a preference for the brand "Podcast" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Podcast" brandfans to have an affinity for "Paypal" is increased by 100.32% .

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