Statistic regarding Zara customers: most popular financial companies

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Zara

March 24, 2022

This statistic shows the most popular financial sector companies of that part of the German population, with a high affinity for the fast fashion label "Zara", in comparison to the total population. The largest outliers in the positive range are: Paypal, Cosmosdirekt, Barmer and in the negative range are: Aok, Bkk, Volksbank.

This bar chart visualizes, how an affinity for the brand "Zara" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Paypal" is increased by 78.98% .

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