Statistic regarding Alnatura customers: favorite food manufacturer

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | Alnatura

March 23, 2022

This statistic shows the favorite food manufacturer of that part of the German population, with a high affinity for the shopping brand "Alnatura", compared to the total population. The largest outliers in the positive range are: Nespresso, Starbucks, Schöfferhofer and in the negative range are: Schogetten, Vitamalz, After Eight.

This bar chart visualizes, how a preference for the brand "Alnatura" correlates with an affinity for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Nespresso" is increased by 189.14% .

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