Statistic regarding Henkel customers: favorite food manufacturer

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | Henkel

March 23, 2022

This statistic shows the favorite food manufacturer of that part of the German population, with a high affinity for the chemical company "Henkel", in comparison to the total population. Especially noticeable is the increased value for Mymüsli, Kinder, Activia, as well as the negative correlation with Jägermeister, Mönchshof, Löwenbräu.

This bar chart visualizes, how a preference for the brand "Henkel" correlates with a preference for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Mymüsli" is increased by 118.64% .

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