Statistic regarding IKEA customers: favorite food manufacturer

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | IKEA

March 24, 2022

This statistic visualizes the favorite food manufacturer of that part of the German population, with a strong preference for the furniture retailer "IKEA", in comparison to the total population. The largest outliers in the positive range are: Lieferando.De, Pringles, Starbucks and in the negative range are: After Eight, Schogetten, Maggi.

This bar chart visualizes, how a preference for the brand "IKEA" correlates with a preference for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have a preference for "Lieferando.De" is increased by 87.0% .

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