Statistic regarding ING-DiBa brandfans: favorite food manufacturer

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | ING-DiBa

March 24, 2022

This statistic shows the favorite food manufacturer of that part of the German population, with a strong preference for the financial services company "ING-DiBa", in comparison to the total population. Especially noticeable is the increased value for Jever, Erdinger, Nespresso, as well as the negative relation to Karamalz, Vitamalz, Schogetten.

This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with an affinity for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have an affinity for "Jever" is increased by 151.08% .

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