Statistic regarding Zara customers: gender share

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Gender | Zara

March 24, 2022

This statistic shows the gender share of that part of the German population, with a high affinity for the fast fashion label "Zara", in comparison to the total population. The numbers for Female are increased, while the values for Male are decreased in comparison to the total population.

This bar chart compares the "Zara" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Female is applicable to 68.94% of the "Zara" customers, in contrast to 50.8% for the total german population.

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