Statistic regarding Red Bull customers: share of people supporting the LGBT community

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

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LGBT | Red Bull

March 24, 2022

This statistic visualizes the share of people supporting the LGBT community of that part of the German population, with a high affinity for the food manufacturer "Red Bull", in comparison to the total population. The numbers for Non-LGBT are decreased, while the values for LGBT are increased compared to the total population.

This bar chart compares the "Red Bull" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Non-LGBT is applicable to 90.3% of the "Red Bull" customers, in contrast to 92.6% for the total german population.

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