ZARA Brandfans: LGBT

AIlon analyzed 7,630 individuals from Germanywho have a very high affinity for ZARA and compared the aggregated values to a representative sample of the population.

LGBT | ZARA
This chart visualizes the LGBT of people from Germany who are brandfans of ZARA and compares the values with the general population. The values for "Non-LGBT" are slightly increased (+ 1.85%) while the values for "LGBT" are massively decreased ( -23.16%).
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