ZARA Brandfans: LGBT

AIlon analyzed 7,630 individuals from Germanywho have a very high affinity for ZARA and compared the aggregated values to a representative sample of the population.

This chart visualizes the LGBT of people from Germany who are brandfans of ZARA and compares the values with the general population. The values for "Non-LGBT" are slightly increased (+ 1.85%) while the values for "LGBT" are massively decreased ( -23.16%).