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Lifestyle | Apple
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the tech company "Apple", compared to the total population.
Especially pronounced are the positive values for Nutzt Vergleichsportale, Smart-Home, E-Mobilität and the negative values for Shopping in Discounters, Brille beim Optiker kaufen, Haustier: Vogel.
This bar chart visualizes, how an affinity for the brand "Apple" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apple" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 93.58% .
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