Statistic regarding Calvin Klein customers: preferred lifestyle

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Calvin Klein

March 23, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the fashion label "Calvin Klein", in comparison to the total population. Very noticeable are the positive values for Smart-Home, Nutzt Vergleichsportale, Kontaktlinsen tragen and the negative values for Shopping in Discounters, Brille beim Optiker kaufen, Haustier: Vogel.

This bar chart visualizes, how an affinity for the brand "Calvin Klein" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have a preference for "Smart-Home" is increased by 123.9% .

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