Statistic regarding Dolce & Gabbana customers: preferred lifestyle

AIlon has analyzed 8886 people from Germany who have a very high affinity to Dolce & Gabbana and compared the mean values with a representative sample of the population.

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Lifestyle | Dolce & Gabbana

March 23, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the fashion label "Dolce & Gabbana", compared to the total population. Extremely noticeable are the positive values for Slow fashion, Homöopathie, Fast fashion and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.

This bar chart visualizes, how an affinity for the brand "Dolce & Gabbana" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dolce & Gabbana" customers to have a preference for "Slow fashion" is increased by 140.76% .

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