Statistic regarding Doritos customers: preferred lifestyle

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Doritos

March 23, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the food manufacturer "Doritos", compared to the total population. Very noticeable are the positive values for Nutzt CTV, Nutzt die Bahn für Fernverkehrsreisen, Clubbing and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.

This bar chart visualizes, how an affinity for the brand "Doritos" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have an affinity for "Nutzt CTV" is increased by 126.92% .

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