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Lifestyle | Nike
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the fashion label "Nike", in comparison to the total population.
Especially pronounced are the positive values for Having a smart TV, Shopping in furniture stores, Nutzt Vergleichsportale and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Gambling.
This bar chart visualizes, how a preference for the brand "Nike" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have a preference for "Having a smart TV" is increased by 55.95% .
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