Statistic regarding Podcast brandfans: preferred lifestyle

AIlon has analyzed 5444 people from Germany who have a very high affinity to Podcast and compared the mean values with a representative sample of the population.

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Lifestyle | Podcast

March 24, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Podcast", in comparison to the total population. Especially pronounced are the positive values for Nutzt CTV, Nutzt die Bahn für Fernverkehrsreisen, Clubbing and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.

This bar chart visualizes, how an affinity for the brand "Podcast" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Podcast" brandfans to have an affinity for "Nutzt CTV" is increased by 111.86% .

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