Statistic regarding Red Bull customers: preferred lifestyle

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Red Bull

March 24, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the food manufacturer "Red Bull", in comparison to the total population. Extremely noticeable are the positive values for Clubbing, Nutzt CTV, Nutzt die Bahn für Fernverkehrsreisen and the negative values for Brille beim Optiker kaufen, Gambling, Manicure.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have an affinity for "Clubbing" is increased by 139.47% .

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