Statistic regarding Twitch brandfans: preferred lifestyle

AIlon has analyzed 4128 people from Germany who have a very high affinity to Twitch and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Twitch

March 23, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Twitch", in comparison to the total population. Especially noticeable are the positive values for Clubbing, Nutzt CTV, Nutzt die Bahn für Fernverkehrsreisen and the negative values for Manicure, Brille beim Optiker kaufen, Skin care.

This bar chart visualizes, how a preference for the brand "Twitch" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Twitch" brandfans to have a preference for "Clubbing" is increased by 109.1% .

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