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Lifestyle | WhatsApp
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the Telecommunications company "WhatsApp", compared to the total population.
Extremely noticeable are the positive values for Having a smart TV, Shopping in furniture stores, Permanent hair removal and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Brille tragen.
This bar chart visualizes, how a preference for the brand "WhatsApp" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have an affinity for "Having a smart TV" is increased by 44.85% .
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