Statistic regarding Nike customers: proportion of individuals in the new / old federal states

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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New / old states in Germany | Nike

March 24, 2022

This statistic shows the proportion of individuals in the new / old federal states of that part of the German population, with a high affinity for the fashion label "Nike", compared to the total population. The numbers for West German are increased, while the values for East German are decreased in comparison to the total population.

This bar chart compares the "Nike" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute West German is applicable to 88.48% of the "Nike" customers, in contrast to 87.50515463917526% for the total german population.

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