Rossmann Brandfans: New / old states in Germany

AIlon analyzed 36,845 individuals from Germanywho have a very high affinity for Rossmann and compared the aggregated values to a representative sample of the population.

New / old states in Germany | Rossmann
This chart visualizes the New / old states in Germany of people from Germany who are brandfans of Rossmann and compares the values with the general population. The values for "Ostdeutsch" are massively increased (+ 36.93%) while the values for "Westdeutsch" are slightly decreased ( -1.74%).