Statistic regarding Zara customers: proportion of individuals in the new / old federal states

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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New / old states in Germany | Zara

March 24, 2022

This statistic shows the proportion of individuals in the new / old federal states of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population. The numbers for West German are increased, while the values for East German are decreased in comparison to the total population.

This bar chart compares the "Zara" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute West German is applicable to 88.24% of the "Zara" customers, in contrast to 87.50515463917526% for the total german population.

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