ZARA Brandfans: New / old states in Germany

AIlon analyzed 7,630 individuals from Germanywho have a very high affinity for ZARA and compared the aggregated values to a representative sample of the population.

New / old states in Germany | ZARA
This chart visualizes the New / old states in Germany of people from Germany who are brandfans of ZARA and compares the values with the general population. The values for "Westdeutsch" are moderately increased (+ 4.76%) while the values for "Ostdeutsch" are moderately decreased ( -8.62%).
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