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Media channel affinities | Activia
March 22, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the food manufacturer "Activia", in comparison to the total population.
The largest outliers in the positive range are: Instagram, Pinterest, Facebook and in the negative range are: Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Activia" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Activia" customers to have an affinity for "Instagram" is increased by 45.8% .
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