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Media channel affinities | Alnatura
March 23, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a high affinity for the shopping brand "Alnatura", compared to the total population.
The largest deviations in the positive range are: SoundCloud, Linkedin, Pinterest and in the negative range are: Newspaper, Magazine, TV.
This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "SoundCloud" is increased by 165.25% .
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