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Media channel affinities | Butlers
March 23, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a high affinity for the furniture retailer "Butlers", compared to the total population.
Extremely noticeable is the positive relation to Pinterest, Linkedin, YouTube, as well as the negative relation to Newspaper, Magazine, Radio.
This bar chart visualizes, how an affinity for the brand "Butlers" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Butlers" customers to have an affinity for "Pinterest" is increased by 84.39% .
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