Butlers Brandfans: Media channel affinities

AIlon analyzed 1,371 individuals from Germanywho have a very high affinity for Butlers and compared the aggregated values to a representative sample of the population.

Media channel affinities | Butlers
This chart visualizes the affinities of people from Germany who are brandfans of Butlers with respect to Media channel affinities. The most popular include Jodel (7.02x), Magazines (6.34x), Radio (4.79x).
The lowest values include Tiktok (-1.0x), Twitch (-0.16x), Reddit (0.53x), Podcast (2.17x), Youtube (2.27x).
The affinitiy factor describes how strongly a topic is over- or underrepresented in the audience compared to the population.
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