Statistic regarding Ford brandfans: most popular media channels

AIlon has analyzed 8296 people from Germany who have a very high affinity to Ford and compared the mean values with a representative sample of the population.

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Media channel affinities | Ford

March 23, 2022

This statistic shows the preferred media channels of that part of the German population, with a strong preference for the car manufacturer "Ford", in comparison to the total population. Very pronounced is the positive relation to YouTube, Instagram, Facebook, as well as the negative correlation with Newspaper, Tumblr, Zattoo.

This bar chart visualizes, how an affinity for the brand "Ford" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ford" brandfans to have a preference for "YouTube" is increased by 17.21% .

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