Statistic regarding Ford brandfans: most popular media channels

AIlon has analyzed 10000 people from Germany who have a very high affinity to Ford and compared the mean values with a representative sample of the population.

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Media channel affinities | Ford

April 22, 2021

This statistic shows the preferred media channels of that part of the German population, with a high affinity for the car manufacturer "Ford", compared to the total population. Very pronounced is the increased value for Influencer, Twitter, TV, as well as the negative relation to Tumblr, TikTok, Jodel.

This bar chart visualizes, how an affinity for the brand "Ford" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ford" brandfans to have an affinity for "Influencer" is increased by 70.0% .

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Christopher Dübe

Christopher Dübe

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