Statistic regarding IKEA customers: most popular media channels

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Media channel affinities | IKEA

March 24, 2022

This statistic shows the most popular media channels of that part of the German population, with a high affinity for the furniture retailer "IKEA", in comparison to the total population. Especially noticeable is the increased value for Deezer, Spotify, Instagram, as well as the negative relation to Newspaper, TV, Magazine.

This bar chart visualizes, how a preference for the brand "IKEA" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Deezer" is increased by 87.1% .

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