Statistic regarding Netflix customers: most popular media channels

AIlon has analyzed 14988 people from Germany who have a very high affinity to Netflix and compared the mean values with a representative sample of the population.

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Media channel affinities | Netflix

March 24, 2022

This statistic shows the favorite media channels of that part of the German population, with a high affinity for the tech company "Netflix", in comparison to the total population. Very pronounced is the positive relation to Deezer, Spotify, SoundCloud, as well as the decreased value for Newspaper, TV, Magazine.

This bar chart visualizes, how an affinity for the brand "Netflix" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Netflix" customers to have an affinity for "Deezer" is increased by 138.63% .

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