Statistic regarding Red Bull customers: favorite mobility service providers

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Mobility | Red Bull

March 24, 2022

This statistic visualizes the favorite mobility service providers of that part of the German population, with a strong preference for the food manufacturer "Red Bull", compared to the total population. Very pronounced is the positive correlation with Ryanair, Deutsche Bahn, Flixbus, as well as the negative relation to Uber, Airasia, Latam Airlines.

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with a preference for the displayed Mobility affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Ryanair" is increased by 127.21% .

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