Statistic regarding Doritos customers: favorite movies

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Doritos

March 23, 2022

This statistic shows the favored movies of that part of the German population, with a high affinity for the food manufacturer "Doritos", in comparison to the total population. Especially pronounced is the increased value for Inception, Fight Club, The Dark Knight, as well as the negative relation to Fifty Shades of Grey, Twilight, Saw.

This bar chart visualizes, how a preference for the brand "Doritos" correlates with an affinity for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Inception" is increased by 4.83% .

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