Statistic regarding Henkel customers: favorite movies

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Henkel

March 23, 2022

This statistic visualizes the favored movies of that part of the German population, with a strong preference for the chemical company "Henkel", in comparison to the total population. The largest outliers in the positive range are: Twilight, Fifty Shades of Grey, Minions and in the negative range are: Star Wars, Transformers, Jackass.

This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Twilight" is increased by 9.14% .

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