Statistic regarding Zara customers: favorite movies

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Zara

March 24, 2022

This statistic shows the favorite movies of that part of the German population, with a strong preference for the fast fashion label "Zara", compared to the total population. Very noticeable is the positive correlation with Twilight, Harry Potter, Nur mit Dir, as well as the decreased value for Star Wars, Fast and Furious, Ted Movie.

This bar chart visualizes, how a preference for the brand "Zara" correlates with a preference for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Twilight" is increased by 5.64% .

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