Statistic regarding Burberry customers: favorite audio equipment companies

AIlon has analyzed 4853 people from Germany who have a very high affinity to Burberry and compared the mean values with a representative sample of the population.

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Music | Burberry

March 23, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a strong preference for the fashion label "Burberry", in comparison to the total population. The largest deviations in the positive range are: Bose and Sennheiser and in the negative range are: Gibson and Fender.

This bar chart visualizes, how an affinity for the brand "Burberry" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have an affinity for "Bose" is increased by 113.26% .

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