Statistic regarding Henkel customers: favorite audio equipment companies

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

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Music | Henkel

March 23, 2022

This statistic visualizes the favorite audio equipment companies of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population. The largest deviations in the positive range are: Bose and Beats By Dre and in the negative range are: Fender and Marshall.

This bar chart visualizes, how an affinity for the brand "Henkel" correlates with a preference for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Bose" is increased by 21.63% .

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